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The Gap and AKQA say: "ROI, What ROI!?"
Yesterday I wrote about what Oreo was doing in the social media and marketing space with their massive marketing budget. Today I want to talk about the Gap. The Gap has usually been pretty active in...
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Collection of Posts on Social Media ROI
(yes, that’s a lot of beer) I’ve written a lot about social media ROI lately so I decided to put together a list of some of my ROI articles in one place so that people can reference them if they need...
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What it Takes to Get Somewhere
I go to the gym everyday (yes that’s right) but when I go I have a few options to get there. I can walk, take a bus, flag down a cab, take a zip car, etc. I always choose walking (around a mile)...
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You Have Social Media ROI, Now What?
(image from Shutterstock) The conversations around social media ROI are getting more and more attention; which is great. I’m hoping this will be one of the top issues on everyone’s social media...
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Join Me Tomorrow on Hashtag Social Media to Talk About ROI
Tomorrow I’m hosting the Hashtag Social Media conversation and it’s going to be all about ROI in the social media space. Previous hosts of the event include Brian Solis, Jason Falls, Aaron Strout,...
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